That’s my next thing to work on, placing a sign up somewhere prominent on my homepages and bio’s, just so that if a fraction of people who do visit and sign up to an email list, it means they’re already interested and must trust my site.
I would imagine with your traffic, you will get loads of sign ups, maybe you could create some sort of funnel for it? For my DIY niche site, I’m considering offering a pdf to anybody that signs up, along the lines of a “cheat sheet” or something more than they would find on the site alone. Trouble is, I’ve got many half-baked plans and keep getting sidetracked by other things I need to be doing and getting one Thing done first, if that makes sense? I’ve definitely got a case of Shiny Object Syndrome, too – which doesn’t help.